This blog has always been about gaming, and rarely other things such as popular media or holiday-related stuff. I try hard not to stray from that.
But recently one of the largest software companies, Adobe, has changed their overall software marketing plan to something I find greedy in the extreme, and damaging for most creative folks and self-publishers. So I'm going to chat about it here. I'll be back to the regular program next time, promise.
You've probably heard about Adobe—it's hard not to. Photoshop is the image modification program. Likewise, InDesign is now one of the most popular (if not the most) desktop publishing software out there.
This May Adobe announced Creative Cloud, an online-only suite of their programs. Going forward you either pay a monthly fee—forever—or you stop using the newest version of those programs. So you're no longer buying software and updating to the next version if or when you like, or using those software disks as long as you like. Now you rent the software, and when you stop, you can't open all files you've make with that software. Period. Create a cool RPG book using InDesign (something many small RPG publishers do)? Well, you best keep kicking in that $50 a month, Mr. RPG man, because the month you stop your files are worthless. A glade at Adobe's Creative Cloud (CC) Facebook page or forums reveals the passionate negative response from their customers to this choice, as does a recent online petition against CC that garnered over 35,000 signatures in a few weeks. There's been lots of market speak about free cloud storage, exciting new features, and connectivity with ones peers, but most everyone sees this for what it is, a bold move to get their loyal customers on the gravy train forever. After all, why hope your customers will purchase each software update or your whole suite when you can force them to.
Imagine if the most popular car companies made leasing the only way to purchase a car. That's it in a nutshell.
So why should you care? For smaller RPG publishers that often depend on Adobe products to produce their books and websites, the economics are damning. Even programs as expensive as Photoshop can be purchased when a business budget allows and used for a long time, for years without updating, if things get tight. Whereas a monthly bill is unrelenting and cuts into the bottom line on an ongoing basis. It can never be paid off or paid down, it just goes on and on and on (which is the point).
Below I'll address some of the BS—and there's no other way to phrase it—solutions offered to the disgruntled loyal customers (often called "haters") by the Adobe fan-boy crowd. (And I suspect it's a small crowd.)
Adobe is a company, they have a right to make money and do as they please. It's their software.
Fair enough, even though this has become a standard fan boy response every time a company makes a dumb call. ("WotC is cutting off the print versions of Dragon and Dungeon just when Paizo is doing great things with them—well hey, it their decision!") What amazes me is that people will say this, but not understand my right to bitch. A company has the right to do anything that might drastically impact their customers but those same customers can't utter word about it? Owning something doesn't mean you can't make stupid or greedy mistakes, or that people shouldn't notice them.
If I purchased the Mona Lisa tomorrow for 5 billion dollars and then chopped it into firewood, hey it's my property, but I'm stupid if I think more than a few art lovers learning about it won't (or shouldn't) complain.
As far as making money goes, I'm pretty confident without consulting their private records that Adobe is doing okay. They employ roughly 10 thousand people. Their CEO's salary jumped from $5 million in 2009 to 12.2 million the next year (I wish I could get a raise like that!) and I'm fairly sure it's only gone up since then.
There is making money, and there's raking your customers over the coals. I should needn't to explain it here, it should be common sense. If my store normally sells bottled water for 1 dollar a bottle and then a natural disaster strikes and I'm the only store in the area with any water, and I raise the price to $20 a bottle it's totally my decision—supply and demand, baby—but I'm also being a cretin. And a 5-year-old could see that.
Don't like CC? Use another program!
How very helpful. I've spent the last decade learning Adobe's suite of products, with their unique feel and interfaces. Most employers expect proficiency in these programs and recognize them. So your solution is for me to toss aside my years of study, books, seminars, and practical use to learn a different program that a potential employer may not use or have heard of. Perhaps I'll just study dolphin training and look for a job at Sea World while I'm at it.
The 'haters' are just pissed because they can't pirate Photoshop any more.
First off, it's insulting to assume that every unhappy person is a pirate. I've never pirated Photoshop, and have no intentions to. Just because I'm complaining doesn't make me a pirate.
I believe Photoshop is widely pirated because of the cost. Even now, Photoshop CS6 retails for $700 or more online, and I do believe that charging extremely high prices for your software—and Adobe charges some of the highest prices I know—encourages some folks to pirate what they feel they cannot afford. This is why Apple's song sales helped kill off Napster. When record companies were greedy, forcing folks to purchase a CD for $12-18 for the few songs they wanted, people quickly turned to Napster, despite dodgy song quality, quasi-legality, bad downloads, etc. But once a quality song file could be downloaded for a dollar, people raced to buy from Apple, who sold their 25 billionth song this past February. The moral of that for me is that it's all about price point. Would people bother to pirate Photoshop if it retailed for $250 instead of $700? Some probably would but I'm betting most wouldn't. And I'm betting Adobe would still be racking in the profit.
Lastly, Adobe themselves have said that the CC decision wasn't about combatting piracy. And I've read the system was cracked two days after launch. (And if I was a pirate, wouldn't I probably be taking advantage of that breach rather than moaning here? I'm writing and complaining because I want to legally be able to afford Adobe's software.)
Don't like CC? Just keep using your current version (CS6 or older). Adobe won't update it but they promise to provide bug fixes.
Oh great, so I get to use the latest version—for which I forked out over $700—while watching Adobe focus their efforts on the rent-a-model. Just how much energy will they channel into all those bug fixes? I wouldn't hold your breath. And will my software still work with the next major Apple or Windows OS update?
Adobe says: "Adobe is currently planning to support Creative Suite 6 on the next version of Mac OS X. As Apple releases more specific details about the next version of Mac OS X, we may adjust our plans." If you missed that second line, it amounts to "We might just abandon it."
The thing I hate most about this, and the general trend by movie studios and video game makers who want to adopt a cable TV model is that it's not sustainable. My cable TV bill climbed to over $150 this year. Adobe now wants $50 a month to use their suite, with no promise the price won't increase after the first year (and they'll bump it up, never fear). Other software companies are likely to jump on this bandwagon; Microsoft is already adopting a similar model with Office 365. So even if I deem $50 reasonable (and I don't), what happens when we add another $10 for this program per month and $50 for another suite per month? We'll all end up paying out $100+ per month just to use our software in 5 years, enough money to purchase a new laptop every year otherwise.
This rent-a-movie, rent-a-game, rent-your-software trend stinks. It reeks of greed, and it takes control away from the customer. And we need to fight it at all costs.